Did you think that Okurr was Khloe Kardashian’s trademark sound? Well guess who the real OG mastermind behind the phrase is… *drumroll* … it’s Cardi B. And you know what, she’s not taking it lightly.
Cardi B has been parading around making sure everyone knows that the famous Okurr sound they hear going around is actually her own original creation as a catchphrase and now she’s filing a petition to in fact trademark the slogan with attribution to herself.
The star has submitted the petition under her own company’s name, Washpoppin Inc, in two parts. The first petition was filed on the 25th of February for “clothing, namely, T-shirts, sweatshirts, hooded sweatshirts, pants, shorts, jackets, footwear, headgear, namely, hats and caps, blouses, bodysuits, dresses, jumpsuits, leggings, skirts, sweaters, undergarments.” This petition was for the word Okurr with two r’s. If that detailed set of products missed something or didn’t have enough r’s, another petition was filed just 10 days ago, requesting the trademark for “paper goods, namely paper cups and posters” as well for Okurrr with three r’s.
The trademark requests are still pending approval, but the files very much do exist and it seems heavy that Cardi B is taking her own five (sometimes six) letter word very very seriously. The Grammy honored songwriter claims that she came up with this sound to resemble the sound that a “cold pigeon in New York City” makes.
This word has been tied to Cardi B and sometimes KoKo on KUWTK, but Cardi B is taking her creation back. The word really hit its peak fame when it was featured in Pepsi’s Super Bowl commercial, and that may be all the reason Cardi B needs to ensure her rights to it with a trademark. Who would’ve thought a word could’ve had people so riled up like this? But, when that word is as catchy and famed as “Okurrr!” I guess that’s all the reason you need.