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Hailey Baldwin, the 22-year-old wife of Justin Bieber, 25 might be the next beauty business queen after Kylie Jenner. According to new legal documents gotten by TMZ her organization officially filed trademark paperwork for the name “Bieber Beauty.” 

However, Hailey changed her surname from Baldwin to Justin’s surname Bieber, who is her husband, not long after they got hitched a year ago.  

According to TMZ, Hailey filed another trademark a week ago, which will enable her to sell everything from cosmetics to perfumes and hair items under Bieber Beauty. However, there’s no word yet on when it will dispatch. 

Hailey’s Experiences in the Beauty World:  

She has a lot of experience in the beauty industry through her work with L’Oréal Professionnel (as a brand ambassador) and ModelCo (where she made a cosmetics line for the Australian brand). Moreover, in September, she was declared as the new face of BareMinerals, and she featured in their “Full of, Free of” campaign 


With regards to fashion, the model has been connected to Levi’s (as the main face of their 501 jeans), Adidas, H&M, and Roxy. Moreover, she worked in collaboration with Hawaiian pro surfer Kelia Moniz on a swimwear line Sister’  that launched a month ago.  

Both the Biebers have past experience with beauty products. The superstar musician has had a line of fragrances and perfumes since 2011 (maybe you remember or even wore-Someday and Girlfriend). Moreover, he likewise launched a line of polishes with Nicole by OPI. While recently he has made a stride over from music, Bieber launched a fashion line called Drew House this year.  

The model has recently gone on the record to express her desire to make a beauty brand with natural ingredients as she is a fan of natural cosmetics. In addition to this, on her cooperation with Modelco, Bieber told Glamour 

“I’ve always wanted  to do something with a beauty brand that utilizes natural ingredients in its items, and I was already a fan of ModelCo.”  

Hailey Bieber is Inspired by Kylie: 

One source tells HollywoodLife that Kylie was her motivation to venture into the beauty industry.  

“Hailey is inspired by Kylie’s billion-dollar cosmetics empire thus she is getting ready to make her own line of Hailey Bieber cosmetics as well,” a source close to Hailey EXCLUSIVELY told HollywoodLife. “Lip kits, eyeshadow palettes, blushes, bronzers, Hailey is amped up for making every last bit of it. She adores beauty, has been modeling for years and feels her experience with makeup makes this an easy, fun business for her to get into. Hailey has perceived how successful Kylie has become in her beauty empire and Hailey feels this is something she could do actually well in too. She is now doing her research and talking to her business team about how to turn into the next mogul billionaire just like Kylie.” 

So it would appear that she’s following Kylie’s footsteps and launching her own beauty line!  

Other than her career, Hailey is additionally concentrating on marriage life. She and Justin Bieber wedded in a courthouse previous fall, and they were anticipating having a ceremony this year. Yet they are postponing it because of Justin’s mental healthHowever, she recently shared in an interview that “marriage is hard”. I’m fighting to do this the right way, to build a sound relationship. I want people to realize that. We are coming from a really genuine place,” she said. “However, we’re two youngsters who are learning as we go. I’m not going to sit here and lie and state it’s all a magical fantasy. It’s always going to be hard.” 






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