Kim Kardashian West has often vented out her frustration against online brands that plagiarize designer clothing and sell it at a lower cost, profiting without putting in any effort to create something of their own. In a series of tweets, she explained:
It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas. I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent.
Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site – but it’s not for sale. You have to sign up for a waitlist because the dress hasn’t even been made to sell yet.
P.S. fast fashion brands, can you please wait until I wear this in real life before you knock it off.”
That’s exactly what the beauty mogul has done. Kim Kardashian West filed a USD $10 million lawsuit against a company called Missguided for using her trademarked name to sell their own goods online. The lawsuit filed stated:
Like other ‘fast fashion’ companies, Missguided, which sells clothing throughout the world on its website (among others), has become notorious for ‘knocking off’ the clothing worn by celebrities like Kardashian. Missguided does not merely replicate the looks of these celebrities as seen on red carpets, in paparazzi photos, and in social media posts. Missguided systematically uses the names and images of Kardashian and other celebrities to advertise and spark interest in its website and clothing.”
The lawsuit also used the following words to describe the actions of Missguided:
companies have sought out ways to leverage [Kim’s] celebrity status and social media following without seeking her consent … [making her] an unwitting and unwilling spokesperson of their products … [this is a] blatant and willful violation of her statutory and common law rights of publicity.”
This isn’t the only fast fashion brand to do this. There are hundreds more, but Kim Kardashian has yet to file lawsuits against them. She has, however, been awarded USD $2.7 million in the lawsuit against Missguided whose representatives have “failed to appear, plead, or otherwise defend in this action.” This sets an example for the rest to watch their actions wisely.