The 15-year-old Stranger Things star, Millie Bobby Brown, is launching a vegan and cruelty free beauty line for all the youngsters out there.

The multi-talented teenager has added a new quality to her already impressive resume – beauty mogul. She recently announced the launch of her beauty and skincare brand – Florence by Mills, on Instagram. She posted a promotional video of the collection, saying, “so here it is, florence by mills. literally the love of my life, i cant begin to explain the love i have for this and how hard but crazy excited i was to create it. 2 years of creating a beauty and skincare brand jeez… that’s a long time to keep a secret but now i can finally share the news with u all !! thanks for all the love and support you guys give me every single day, ohhh and also follow @florencebymills ily ♡”.


According to the UNICEF Goodwill Ambassador, she wanted her products “vegan, clean and cruelty free” along with being “easy to get and fun to use”, and Florence is an amalgamation of all that. She also said, “what I want my beauty brand to represent is individuality and embrace who you are. All I know is that I want you to feel yourself”.

The brand is named after Bobby’s great grandmother. She told WWD, “Florence was a really unique woman and embraced her individuality and who she was as a person. I’ve been told I’m a lot like her. I felt like a brand about individuality and bravery and being truthful should be named after somebody who was all of those things.”

Although, the complete line isn’t known yet, according to WWD, it’ll include face mists and under-eye gel pads. The products are reported to cost between $10-$34 and will be sold at Ulta Beauty, Boots and online.

View this post on Instagram


A post shared by florence by mills (@florencebymills) on


A percentage of the earnings from the sales is reported to go to the Olivia Hope Foundation – made in the memory of Brown’s friend Olivia Hope LoRusso, who passed away in 2017 due to Acute Myeloid Leukemia. The organization aims to help children and families with cancer. The earnings would also be used to fund research.


Skip to toolbar