Kylie Jenner certainly has the brain of a businesswoman! After the ‘Rise and Shine’ catchphrase went viral, the star took the opportunity to change it into another business idea – ‘Rise and Shine’ merch.
Kylie recently posted a video of herself, giving the tour of her Kylie Cosmetics offices. Towards the end of the clip, she wakes up her 20-month-old daughter, Stormi Webster, by singing the phrase, ‘’Rise and Shine”.
The expression immediately went viral, catching the attention of various stars, along with the millions of fans. Internet started flooding with memes and remixes of the new catchphrase. Ariane Grande, posted a video of herself, singing the phrase in her signature vocals, on her Instagram story. She wrote, “Can I sample”, to which Jenner responded, “Yes, yes you can @arianagrande. As long as I’m in the music video”.
Kendall Jenner also took her inquiry about making the audio her morning alarm, to Twitter. She wrote, “someone send me a step by step on how to accomplish this”, as she retweeting @somvorna’s video, ‘’testing out my custom kylie jenner rise and shine alarm ringtone”.
someone send me a step by step on how to accomplish this https://t.co/KnoJp9fzAL
— Kendall (@KendallJenner) October 17, 2019
Miley Cyrus joined in the fun as well. She posted a hilarious video by editing the Kylie Cosmetics CEO on “The Voice’s’’ audition stage, showing the judges instantly turn their chairs as the beauty mogul started singing! LOL. She captioned the video with skull emojis followed by 3 laughing ones.
— Miley Ray Cyrus (@MileyCyrus) October 17, 2019
The 22-year-old was smart enough to capitalize the moment by releasing ‘’Rise and Shine” merchandise and is now selling the three phrases on a line of limited-edition hoodies.
The single mom posted links to two new hoodies, which are now available for sale at her official merchandise shop. The hoodies – that come in black and white – bear her famous slogan and a sun with Kylies face on it.
The white upper features the phrase on the middle-left, along with a few music symbols here and there. The black one, however, comes with the words ‘Riiise’ and ‘Shiiinnee’ printed on either sleeve. The ‘Kylie Sun’ is also printed in the top left corner.
Looks like the official logo for the line is the sun with Kylie’s face. She posted a picture with her face photoshopped onto Sun Baby from the 90’s children’s show, Teletubbies. She wrote, “no caption needed”.
The hoodies cost $65 and are estimated to take up to four to five weeks for delivery.
Enjoying the moment, the CEO posted a video of her daughter dancing to a remix version of the audio clip. However, after a few moments, the toddler asked for her daddy’s songs. Oops.
In the video, Stormi adorably bounces up and down to the song, wearing a tie-dyed T shirt and red leggings. Kylie can be heard saying, “Yes! Do you like it?” as she filmed the toddler. Stormi, however, responded with, “Daddy sings” while looking at the phone screen.
The model corrected her daughter, saying “No, baby, that’s mommy”, but the little one seems adamant on listening to her daddy’s songs, “Daddy sing, daddy sing!”, to which Kylie hilariously responds, “oh, you want daddy singing? I’m not good enough?”. Cute!