Led Zeppelin is celebrating its 50th anniversary by releasing an exclusive Capsule Collection in collaboration with John Varvatos. The collection will feature the band’s aesthetic, paired with John Varvatos’ fondness for detail and craftsmanship.
Led Zeppelin were an English rock band formed in London in 1968. The band was initially named New Yardbirds, however, before signing a deal with Atlantic Records, it changed to ‘Led Zeppelin’. Although initially unpopular with the critics, the deal gave them considerable artistic freedom, leading to commercial success with eight studio albums – released over 10 years.
To mark 50 years of their first album – Led Zepplin (1969), the band is releasing an exclusive clothing line in a first-of-its-kind collaboration with John Varvatos – a luxury menswear brand.
“Each clothing article channels Zepplein’s sonic ethos – from their signature iconography to their boudry-pushing rebel attitude”. The collaboration features Miles McMillan and was shot by renowned photographer and director, Mark Seliger.
The line is now available online at John Varvatos’s website, its boutique and in better specialty stores throughout the globe. The categories include leather, tees and knits, shoes, and jackets, and the articles range from $200 to $5000.
According to the designer, “Working with Led Zeppelin on this collaboration is a dream come true. Their music and style has had a huge influence on me. It’s been incredible developing this collection with the band, and creating clothes that represent the roots of their style, but at the same time are extremely relevant today.”
Jimmy Page – guitarist and founder of the band, also talked about the collaboration, saying “Having had the great pleasure to work with John personally on numerous collaborations in the past including my book, the Yardbirds, and the John Varvatos Spring 2013 ad campaign with Gary Clark Jr…I’m pleased that there is now a Led Zeppelin collection. I was really impressed with how everything came out.”
Robert Plant, lead singer of Led Zeppelin, also shared similar sentiments, saying, “The Varvatos style is unique — he’s out on his own. Above and beyond the crowd below”.
About John Varvatos
John Varvatos Enterprises is a global brand launched in 2000 with a collection of tailored clothing and sportswear. It has now developed into a luxury menswear brand and represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, jewellery, fragrances, jackets and coats, and trousers. The John Varvatos Star USA collection and Bootleg by John Varvatos are two of the most famous and successful collections by the well-known brand.
Check them out at johnvarvatos.com!