Eyeconic x Dom Vetro Collaboration: Handcrafted, American-made Eyewear


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Luxury eyewear retailer, Eyeconic, recently announced a collaboration with Dom Vetro for customizable, handcrafted eyewear.

Dom Vetro’s American-made eyewear is now available through Eyeconic.

Dom Vetro is an artisanal eyewear company launched in Veneto, Italy by Ashley Bézamat – a master eye-wear maker. The company relocated to Los Angeles in 2017 and instantly became a “fashion insider and celebrity staple”. Following their moto, “every pair is personal”, Vetro’s optical glasses are entirely handcrafted in their L.A workshop. The products are made to order and are fully customizable.

The collaboration is Dom Vetro’s first major online retail partnership, opening up the brand to a world of new opportunities.

Eyeconic now features a selection of the brand’s signature frames and will launch the Dom Vetro collection in Chicago for the first time, via the retailer’s two brick and mortar stores – opened earlier this summer.

According to Bill Vaughan, President of VSP Retail, “It’s a pleasure to welcome Dom Vetro into Eyeconic’s roster of elite brands and give our customers access to these highly sought-after frames. The Eyeconic experience emphasizes quality and personalization, which are key tenants of Dom Vetro’s own ethos. We’re thrilled to partner with such an exciting and dynamic brand”.

Founder and CEO of Dom Vetro, Ashley Bézamat, shared similar sentiments for the collaboration saying, “We’re excited to expand Dom Vetro’s reach with Eyeconic while still honoring the integrity and small-batch craftsmanship of the brand. Like Eyeconic, we take pride in ensuring our customers receive a fine product and a great buying experience. Our goal has been to connect modern consumers with eyewear’s long legacy of craftsmanship and Eyeconic is the perfect partner to help us do that.”

The collection is available online on Eyeconic.com and in Eyeconic stores starting November 24.The collection includes some signature styles of the company, including M01, M01 S, Capretta, Christine, Primo, Arthur, Arthur S and F-34. The items range from $200 to $500.

 

About Eyeconic

Eyeconic is one of the largest eyewear brands that bridges the digital and the physical – “combining the health benefits of optometric care with the flexibility of online shopping and the personal touch of in-store experiences”.

The company provides optimal shopping experience through transparent pricing and simple insurance processing, along with connecting the customers with thousands of VSP network eye doctors.

It is owned by VSP Global and is the sole online, in-network eyewear retailer for a large range of the US population – including most VSP members.

You can pick a product, customize it and Eyeconic will handle the rest!

 

About VSP

VSP Vision care is the largest vision care health insurance company, functional in USA, UK, Ireland, Australia and Canada. The company has over 80 million customers world-wide and is the largest vision insurance company in the United States.


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