Famous international menswear designer, John Varvatos, and musician, Nick Jonas, launched their third fragrance for men: JVxNJ Silver Edition, as a part of their award-winning collaboration.
After announcing the collaboration January 2018, the two have released three men fragrances under the JVxNJ label. The line is motivated by Varvatos’s signature style. The fragrances are “courageous, confident, with a contemporary spirit”, and capture the “upbeat energy of the city as dusk settles and the nightlife comes alive”.
Nick Jonas talked about working with Varvatos, saying, “Working with John has been such an incredible experience. His knowledge and passion for fragrance were eye-opening and infectious. We wanted to create something that not only spoke to us but also represents guys today who can do it all.”
JVxNJ Silver Edition is a dynamic fragrance that captures the moment and makes time stop for a while. It gives you the window to let everything go and live in the moment, where you feel the most like yourself, where no one’s watching.
The campaign was shot by renowned film maker and photographer, Danny Clinch, and features the intimate moments through the eyes of the iconic singer, Nick Jonas.
According to John Varvatos, “It’s been an amazing adventure continuing this collaboration with Nick, and I’m very excited for the JVxNJ Silver, our newest fragrance. This scent was driven by our goal of letting go and being a totally free spirit.”
Nick Jonas also shared his sentiments over the launch of their third JVxNJ product, saying, “Continuing this collaboration with John has been remarkable. With each launch, we are evolving the JVxNJ portfolio with versatile scents for every man. The latest addition of JVxNJ Silver speaks to embracing yourself and being comfortable in your own skin”.
The fragrance bottle is painted with sleek silver to black gradient lacquer – producing a classic yet edgy finish. It also features a gunmetal dog tag and hex-nut cap, engraved with JVxNJ, adding a little rock ‘n’ roll to the product.
All three fragrances, JVxNJ, JVxNJ Red and now, JVxNJ Silver Edition, share the same signature flask, in different shades. The fragrances are available for sale on John Varvatos website, ranging from for $104.34(4.2 fl. Oz.) and $82.14(2.5 fl. Oz.).
About John Varvatos
John Varvatos is a luxury menswear brand launched in 2000 with a collection of tailored clothing and sportswear. The name has now become a standard of luxury clothing featuring footwear, bags, belts, trousers, shoes, fragrances, jewelry and shirts/sweaters etc.