5 tips for going LIVE on Instagram


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Launched in 2010, Instagram has made a noticeable impact and have stood out from other social platforms. One of the most popular features of the application is ‘Instagram LIVE’, allowing users to stream video content and interact with other users during the live stream.

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There’s a lot more to going live than just pressing the record button. Here are 5 tips on how to go about Instagram LIVE feed and make your business get the most out of it.

Becoming familiar with Instagram

Being familiar with the application and knowing your way around it is a key to successful live streams. Whether you’re a regular Instagram user or not, the platform should be studied well before uploading the videos.

You should be aware of how the content is curated via the main feed and what tags to use to increase user traffic. Experiment with filters and other editorial tools to make your images and videos pop up, all along making your content become searchable.

Make a rough outline

Before going live, have an idea of what you want to say and present. Make an outline and follow it. This gives a sense that you have a strong base for your idea and are well aware of how you want to implement it.

Suppose you want to go live at a music festival, there might be various goals you want to achieve. You can start with an introduction of the festival, followed by location and then short interviews with different people who are there.

Run test videos

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Do not upload the videos directly, in fact, take a good look at the content several times before you decide to release it to the world. No matter how perfect the first take seems, there are always some errors. With the testing, you’ll have a clear understanding of what to adjust – lights, sound quality or even make up.

Interact with the audience

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People don’t want to get involved in the feeds where their queries go unanswered. Enable a question and answers feature and let the users ask about your product or your ideas. Make them feel involved so they’re more inclined towards what you have to say. Never make your audience feel ignored and if you can’t answer all, answer the important queries that pop up during the stream.

Repurpose the live content

Instagram live content may be used for supplementary content. It can be linked to other social platforms like Facebook and Twitter and increase your audience pool. Although, not applicable on every situation, this might help certain users gain the publicity they need. The more people you reach, the more probability that your idea will flourish.

You can also download a video – if the live stream quality was high – and save it for future sharing.


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