Showcase cinemas through its Showcase for Good charitable program recently announced its partnership with the Life is Good Kids Foundation for helping kids move past their childhood traumas.
The Life is Good Kids Foundation focuses on making children happy and partners with organizations serving the most vulnerable children effected by trauma. The foundation has a signature Playmaker Program that provides teachers, nurses, social workers and other childcare professionals with special training and workshops about dealing with such children and developing a bond of compassion with them. The program has around 12,000 childcare professionals that improve the quality of care for more than 1 million kids each year.
As per Steve Gross, Chief Playmaker at The Life if Good Kids Foundation, “At the Life is Good Kids Foundation, we recognize that life is not always easy for lots of children, so our mission is to help them see the good in themselves, the good in others, and the good in the world around them. We believe that this capacity for optimism enables children to see the opportunities amidst the obstacles and remain resilient in times of darkness and adversity. We are grateful that, through the generosity of Showcase Cinemas and its customers, we will be able to continue our work to help children heal from the devastating impact of early childhood trauma”.
Given the newly formed partnership, Showcase Cinemas now offers special popcorn tubs, along with giving the customers an option to ‘round up for good’ when they purchase tickets online. A portion of proceeds from the sales of these special buckets and tickets are donated to organizations working to give back to the community.
One dollar from every sale of ‘Life is Good tub’ will be donated to Life is Good Kids Foundation to promote its mission of spreading the optimism and enabling the kids to move past their traumatic experiences. The ‘round up for good’ option allows the customers to round up their purchase to the nearest dollar and benefit the organization.
According to Rebecca Stein, Vice President of Studio relations and U.S. Marketing for Showcase Cinemas, “Showcase Cinemas is proud to partner with the Life is Good Kids Foundation to make a difference in the lives of children in our local communities. We are also excited that, through the variety of giving options we’ve created, our customers will have an active role in supporting this important organization. We look forward to continuing our partnership with Life is Good”.